Your Next Big Opportunity: Audiobooks!

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Posted by Maria Jesus Aguilo - 13 June, 2018

If you have been paying attention to publishing industry news, you must have read about the wild growth in audiobook sales. According to Michele Cobb, executive director of the Audio Publishers Association, “26% of the US population listened to an audiobook” in 2017. (You can read more about audiobook trends here).

At Berrett-Koehler, we were quick to anticipate growth in the audio format. In the same way that we saw the value of publishing all of our print books in ebook format back in the year 2000—when very few publishers were taking that chance—we were also one of the first independent book publishers to start producing all of our print books in audio as well—all done in-house!

Since January 2016, every book that we publish is simultaneously available in print, ebook and audiobook format. We have developed close relationships with professional narrators, male and female, that lend their voices to our author's work in a polished and professional manner.

Our audiobooks are available for sale on all major retail and subscription partners like Audible, Amazon, Google Play, and Apple iTunes, as well as a myriad of digital content providers to corporations and libraries.

Audiobook sales are now Berrett-Koehler’s fastest growing market. And although we are still building up our catalog, our audiobooks have been downloaded over 80,000 times! Feel free to visit our Soundcloud channel if you would like to sample some of our audiobook excerpts.

How to promote audiobook sales of your book

  • Include audiobook copies of your book in any bulk corporate sales 
  • Add links to Audible and iTunes on your website, Goodreads, or anywhere your books are listed online
  • Send your audiobook for review to audiobook reviewers and audiobook-specific websites
  • Promote your audiobook on podcasts and other media outlets
  • Share links to your audiobooks on social media

There is a lot more that you can do to promote audiobook sales, and we will be happy to provide guidance and resources. Just ask! Feel free to reach out to me, Maria Jesus, at maguilo@bkpub.com. 


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Topics: Author Toolkit, audiobooks

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