---
title: Berrett-Koehler Publishers Blog | Connecting People and Ideas to Create a World That Works for All | Natalie Nixon
description: "Natalie Nixon is a creativity strategist who happily integrates wonder and rigor into her life and work. She converted a 16-year career as a professor into a successful consulting practice. At Figure 8 Thinking, she advises & emboldens companies to transform their business results by applying creativity and strategic foresight. Natalie incorporates her background in anthropology and fashion, as well as her experiences living in Brazil, Israel, Germany, Sri Lanka, and Portugal. She's the author of The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work; the editor of Strategic Design Thinking: Innovation in Products, Services, Experiences, and Beyond; and a regular contributor to Inc. magazine (online).\n\nNatalie earned a BA (honors) in Anthropology and Africana Studies from Vassar College; an MS in Global Textile Marketing from Jefferson University; and a PhD in Design Management from the University of Westminster in London.\nShe lives in Philadelphia, PA with her husband, John Nixon. Fun facts: She studied Horton technique modern dance beginning at age 4, still loves to dance, and adores all things related to Brazil."
image: https://ideas.bkconnection.com/hubfs/Untitled%20design%20%2824%29-1.png
---

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 Berrett-Koehler Publishers Blog

# Connecting people and ideas to create a world that works for all.

 Blog Author

## Natalie Nixon

 Natalie Nixon is a creativity strategist who happily integrates wonder and rigor into her life and work. She converted a 16-year career as a professor into a successful consulting practice. At Figure 8 Thinking, she advises & emboldens companies to transform their business results by applying creativity and strategic foresight. Natalie incorporates her background in anthropology and fashion, as well as her experiences living in Brazil, Israel, Germany, Sri Lanka, and Portugal. She's the author of The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work; the editor of Strategic Design Thinking: Innovation in Products, Services, Experiences, and Beyond; and a regular contributor to Inc. magazine (online). Natalie earned a BA (honors) in Anthropology and Africana Studies from Vassar College; an MS in Global Textile Marketing from Jefferson University; and a PhD in Design Management from the University of Westminster in London. She lives in Philadelphia, PA with her husband, John Nixon. Fun facts: She studied Horton technique modern dance beginning at age 4, still loves to dance, and adores all things related to Brazil.

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- June 11, 2020

### [Why Creativity is Crucial to Survival in Chaotic Times](https://ideas.bkconnection.com/why-creativity-is-crucial-to-survival-in-chaotic-times)

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