20,000 people from 146 countries attended Berrett-Koehler's first online training Conference
In October 2017 Berrett-Koehler Publishers collaborated with Ken Blanchard and the digital strategy firm Conscious Marketer to organize and cohost the Servant Leadership Online Training Summit. Over ten days, forty experts addressed different aspects of servant leadership, offering an unprecedented breadth of perspectives on the subject. It was the largest global convening of the BK community in our twenty-five- year history.
Servant leadership is a concept that’s close to BK’s heart. It can be broadly described as a philosophy that says leaders lead best when they serve others, not their own self-interest. Put succinctly, a leader leads through service. As far as we’re concerned, it’s the only way to lead. And it couldn’t be more timely. As Ken Blanchard says, “The world is in desperate need of a new leadership role model.”
A Book Becomes a Multi-Media Event
The origins of the summit were in our book Servant Leadership in Action, edited by Ken Blanchard and Renee Broadwell. We asked them to invite the forty contributors to their book to speak at the summit, and then we invited other thought leaders as well.
The summit was free to all who watched the talks on their broadcast dates, and the speakers provided free bonus gifts. A paid upgrade package was available for those who wanted to watch the videos on their own schedule. It included over twenty-two hours of videos, audios, PDF transcripts, and more on a special membership site. Almost 1,000 people upgraded.
More to Come!
The Servant Leadership Online Training Summit is part of BK’s strategic imperative to transition from a traditional book publisher to a media enterprise. Over the last decade we’ve expanded our offerings beyond printed books to e-books, audio books, video training programs, card decks, self-assessments, directories, and now online training events.
We plan to use our new online training conferences again in 2018 to connect people and ideas to create a world that works for all.
Here are some of the amazing speakers at the summit:
New York Times #1 bestselling author, philanthropist, and #1 life and business strategist
For more on my experience with Servant Leadership Online Training Summit, check out my recent article "Servant Leadership Keeps Me at BK!"