BK's First Online Training Summit: Success!


Posted by David Marshall - 05 December, 2017

20,000 people from 146 countries attended Berrett-Koehler's first online training Conference

In October 2017 Berrett-Koehler Publishers collaborated with Ken Blanchard and the digital strategy firm Conscious Marketer to organize and cohost the Servant Leadership Online Training Summit. Over ten days, forty experts addressed different aspects of servant leadership, offering an unprecedented breadth of perspectives on the subject. It was the largest global convening of the BK community in our twenty-five- year history.

Servant leadership is a concept that’s close to BK’s heart. It can be broadly described as a philosophy that says leaders lead best when they serve others, not their own self-interest. Put succinctly, a leader leads through service. As far as we’re concerned, it’s the only way to lead. And it couldn’t be more timely. As Ken Blanchard says, “The world is in desperate need of a new leadership role model.”

A Book Becomes a Multi-Media Event

The origins of the summit were in our book Servant Leadership in Action, edited by Ken Blanchard and Renee Broadwell. We asked them to invite the forty contributors to their book to speak at the summit, and then we invited other thought leaders as well.

The summit was free to all who watched the talks on their broadcast dates, and the speakers provided free bonus gifts. A paid upgrade package was available for those who wanted to watch the videos on their own schedule. It included over twenty-two hours of videos, audios, PDF transcripts, and more on a special membership site. Almost 1,000 people upgraded.

More to Come!

The Servant Leadership Online Training Summit is part of BK’s strategic imperative to transition from a traditional book publisher to a media enterprise. Over the last decade we’ve expanded our offerings beyond printed books to e-books, audio books, video training programs, card decks, self-assessments, directories, and now online training events.

We plan to use our new online training conferences again in 2018 to connect people and ideas to create a world that works for all.

Here are some of the amazing speakers at the summit:

Ken Blanchard
Coauthor of 60+ books including The New One Minute Manager

Tony Robbins
New York Times #1 bestselling author, philanthropist, and #1 life and business strategist

Liz Wiseman
President of The Wiseman Group, speaker, and leadership consultant

James Ferrell
Bestselling author of Leadership and Self Deception and The Outward Mindset and managing partner of The Arbinger Institute

Marshall GoldsmithBusiness educator, executive leadership coach, and bestselling author of Triggers and What Got You Here Won’t Get You There

Cheryl Bachelder
Former CEO of Popeyes Louisiana Kitchen, Inc. and author of Dare to Serve

Jim Kouzes
Bestselling coauthor of The Leadership Challenge, speaker, executive coach

John Hope Bryant
Founder, chairman, and CEO of Opera- tion HOPE and author of The Memo and How the Poor Can Save Capitalism

Mark Miller
Bestselling author (most recently of Talent Magnet), and Vice President of High Performance Leadership, Chick-fil-A, Inc.

Dr. Beverly Kaye
Founder, Career Systems International, speaker and coauthor of Love ’Em or Lose ’Em and Up is Not the Only Way

Michael Bush
CEO of A Great Place to Work and author of A Great Place to Work For

Peter Block
Bestselling author of Stewardship and Community 

For more on my experience with Servant Leadership Online Training Summit, check out my recent article "Servant Leadership Keeps Me at BK!"

Topics: Book Publishing, Berrett-Koehler, Servant Leadership Online Training Summit

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